Disclaimer – We received this item for this feature but all words and opinions are our own.

Havaianas is thrilled to introduce an exclusive collection with MARKET, the cult LA-based streetwear brand. A meeting of two bold and playful brands, the collaboration sees MARKET bring their distinct spirit and innovative product design to the world of the flip flop.

The collection innovates on two of Havaianas’ most popular models – the TOP and the TRADI ZORI. For the first time ever, both models feature a thermo-reactive surface that changes from black to red when exposed to heat. The co-branded Havaianas x MARKET logo appears on the footbed and, on the TOP model, “Caution: Hot Sandal” is playfully written along the flip flop’s edge.

To inspire the collection, MARKET founder and Creative Director Mike Cherman traveled to Brazil to visit Havaianas’ headquarters and factories. During his trip, Cherman was struck by the heat and just how hot the sand can get on the beaches of Brazil, so he conceptualized the thermo-reactive design as a way to communicate this to the wearer. MARKET worked closely with Havaianas’ innovation team, designers, and developers to push the limits of what was possible and create the industry-first flip flops.

The collection launches globally on August 3 on havaianas.com, market.com, and in select retail stores worldwide. Exclusive storytelling and content around the collection will unfold across Havaianas, MARKET, and Highsnobiety’s channels.

“The best collaborations come out of the need to solve a problem and the ability to add a twist and exciting energy to a product you already know and love. Working with Havaianas was truly a dream from a collaborative perspective. The team was ready to push the limits with us as partners and dove in to bring these innovative products to market,” Mike Cherman, Founder, Market.

“When we do collaborations we look for the exchange of universes and to connect with a different audience in a unique and authentic way. Havaianas is an iconic Brazilian brand and this collab mixes it with all the creativity of Market. Havaianas is about being free to create and express yourself and it made perfect sense to partner with a brand that is so disruptive and innovative” says Maria Fernanda Albuquerque, Global Marketing VP at Alpargatas.

Product details and pricing:

• Tradi Zori Flip Flop MARKET — €140
• Top Flip Flop MARKET — €50

@havaianaseurope

MarketxHavaianas

ABOUT HAVAIANAS
Created in 1962 in Sao Paulo, Brazil, Havaianas have been bringing Brazilian spirit all around the world through the legendary rubber sole and bright joyful designs. With over 400 models every season ranging from the iconic flip-flops to slides, sandals and full apparel and accessories collections. Havaianas represent comfort, happiness and freedom in the most simple and spontaneous form for everyone’s feet. Havaianas, designed for a free life.

ABOUT MARKET:
MARKET is a lifestyle brand that moves at the speed of the internet to mash up pop culture and streetwear in a powerful combination made deadly with collaborations with some of the industry’s biggest players. Its limited-edition drops generate products and ideas that move from concept to sell-out in just a few hours by designing, producing and launching products in real-time from its DTLA atelier. MARKET removes the barriers between good ideas and successful business by blurring the line between collaborators and customers. It helps creatives, dreamers and misfits bring their ideas to market, providing entry into the exclusive worlds of design and streetwear with education, resources and mentoring.

MARKET was founded by Mike Cherman, who got his professional start with a guerilla campaign that caught the attention of sneaker industry god Jeff Staple and briefly landed him in jail. Cherman went on to design the KITH logo, hone his skills at Nike’s 255 Custom Lab and launch cult streetwear brand ICNY. MARKET has attracted top collaborators like Converse, Puma, Lacoste and Cole Haan and celebrity fans that include Erykah Badu, YG, Jay-Z and LeBron James.