Disclaimer: We received these products free of charge for the purpose of this review and all thoughts and opinions are our own.
Jam is a timeless kitchen staple that adds a fruity burst to any meal. Whether spread on toast or crumpets, eaten on a scone (jam or cream first??) or used in baking, the right jam can truly elevate your food. Over the years, I’ve sampled many jams and noticed a significant difference in quality across brands. Supermarkets offer a range of options, from budget-friendly ‘essentials’ to premium ‘finest’ selections, alongside various branded jams and after sampling a selection of jams from newcomer Fearne & Rosie I can honestly say that their jams are now a firm favourite with my family. Their fruity jams not only taste delicious but with 40% less sugar than standard jams are much healthier choice too.
Launched in November 2019 by Rachel, a passionate advocate for healthier eating, Fearne & Rosie Jam comes from the scenic hills of Yorkshire. Named after her daughters, this brand reflects Rachel’s commitment to creating products that are both wholesome and packed full of flavour. The range includes classic flavours, raspberry, strawberry, and blackcurrant as well as cherry and strawberry super berry jam and what really distinguishes Fearne & Rosie jam from other brands is its high fruit content. With around 70% fruit, these jams offer a rich, authentic taste that outshines typical jams. The natural sweetness and vibrant fruit flavours take centre stage, providing a fresher, more intense experience with every bite. The texture is slightly different to standard jams, resembling crushed fruit rather than the more solid consistency common in other jams. This makes it perfect not only for spreading but also for enhancing a variety of dishes, from breakfast to desserts.
Fearne & Rosie Jam isn’t just about great flavour, with it’s low sugar content it’s also a healthier option for families looking to reduce their sugar intake without compromising on taste. With 40% less sugar than standard jams, it’s a smarter choice for those who want to enjoy the sweet things in life while maintaining a balanced diet.
With its high fruit content and reduced sugar, it offers a delightful way to savour the natural taste of fruit while supporting a brand that genuinely cares about family well-being. Once you try it, you’ll see why Fearne & Rosie is quickly becoming a favourite in homes everywhere.
RRP £3.20
Available from Booths, Waitrose, Ocado, Morrisons, Asda and Amazon
The Review Studio 