Rumi Cosmetiques Ultimate Lash Care and BrowCare+

Disclaimer – We received this item free for the purpose of this review/feature but all words and opinions are our own.

Since 2020, Rumi Cosmetiques has been on a mission to produce the highest quality make-up with the intention of helping all women, but especially older women, be their very best. This meant creating a make-up range which is made for sensitive skin, vegan and cruelty free. Starting with their eye make-up, Rumi have products for all ages and all of them are confidence building to make you feel more beautiful. We were sent the Ultimate Lash Care Kit and the BrowCare+ Kit for to see how they stand up to being Christmas gifts!

The Ultimate Lash Care Kit comprises of 3 products; mascara (VolumeCare+), eye liner (LushLine+) and serum (LashCare+).  If you look on the website (below) you can choose which colours suit you best and the serum size so you can mix and match as you wish. There’s also a cool option to be able to have the products on a 3-month subscription so that you don’t ever run out! We had the black eye liner and black mascara to try, which I would say are the safest and most standard colours but as time goes on and if you order more, you could get a mix of colours for different looks.

VolumeCare+ Mascara is designed to thicken eye lashes which naturally thin with age. The mascara dramatically volumizes eye lashes with deep colour and also separates each lash, leaving it waterproof too (great if you’re going on holiday!) but you will need to have proper eye make-up remover to remove it at the end of the day. The easy-to-apply LashLine+ is a pencil like eye liner which makes it easier to apply than a liner brush and easily glides onto the eye lid. In combination with the VolumeCare+ Mascara, it accentuates the eye, probably because it draws out the corner of your eye and works in tandem with the mascara to elevate the lashes. So far so good!

The LashCare+ serum is a new one on me. I don’t normally use serum on my eye lashes but seeing as I uses extra serum on my skin and a similar serum on my hair nowadays it makes sense to use one on my eye lashes.  It’s applied once a day, so I’ve been putting it on before bed. It’s only been a few weeks so I can’t see the full effect but I’m hoping it works even better over time as it does with helping the mascara bond to my eye lashes.  Make-up for older women has really come along!

Lastly, we were also sent the lovely BrowCare+ Serum. Again, a brow serum is not something that I have used before but with my eye brows becoming more erratic (yes, I used that word!) it makes sense to try and tame them with something that makes them fuller but also more controllable.  The BrowCare+ Serum needs just one application a day (makes sense for it to be at night at the same time as the eyelashes) and nourishes the brow hairs so that they grow thicker and stronger, and tamer too!  This typically takes a month or so to start showing so it’s another one of the long road ahead and perhaps a very good reason to buy more than one BrowCare+ Serum at a time.

Over time, my eye lashes and brows should start to thicken, back to (nearly) what they were in my youth!

Ultimate Lash Care Kit £67.00: https://uk.rumicosmetiques.com/products/mascara-eyeliner-lash-serum

BrowCare+ £64:

Rumi Cosmetics

Disclaimer: We received these products free of charge for the purpose of this review and all thoughts and opinions are our own.

As I’ve got older I’ve changed skincare products to suit my ageing skin but I’ve never thought about changing my make up, that is until Rumi Cosmetiques got in touch and offered to send me a couple of their products to try.  The family run company was founded  back in 2020 and they “strongly believe in creating beauty products for mature women that highlight their natural beauty instead of trying to cover it”

Mascara is the one item in my make up bag that I can’t live without, I love how it darkens and defines my lashes, making my eyes stand out and now I’m getting older I actually feel quite naked without it. The VolumeCare + Mascara is a 2-in-1 mascara that not only colours your eyelashes but it also conditions and nourishes them to give the appearance of longer, thicker & healthier eyelashes that are less likely to fall out or break. I have incredibly sensitive eyes and generally can only use a couple of brands, so I was really pleased to discover this mascara didn’t irritate my eyes at all and I could wear it all day without any signs of irritation.

When applying the mascara, I noticed an instant boost in length and volume with my lashes separating really well, it was easy to apply and build the colour and it didn’t clump at all. I was really impressed with the staying power of this mascara, it stayed put all day and looked just as fresh after 14 hours as it did when I first applied it. At the end of the day it was easily removed with a cotton pad soaked in my usual eye make-up remover.

RRP £31 available in Natural Black and Dark Brown

I don’t often wear eyeliner as I struggle to get a neat line, but following the handy tips on the website I actually found the LushLine+ waterproof eye liner really easy to apply, it was soft enough to give a smooth line without dragging my skin and it gave a strong defined line to my eye make up. I especially liked the built in sharpener meaning you never have a blunt eyeliner which makes it much easier to apply. The  eyeliner is smudge proof and waterproof and like the mascara lasts all day.

RRP £24 available in Natural Black, Natural Grey and Dark Brown

The PowerBrow+ Tinted Eyebrow gel comes in three different coffee themed colours, Espresso, Mocha and Latte which will suit most colourings. I’ve noticed that as I’ve got older my brows have become a little thinner but I’ve not used make up on them before  so after watching a couple of YouTube videos for guidance I had a go at applying the product on my brows. The brush is very easy to use and glided easily over my brows. It was quite easy to fill in the sparse areas and define the shape of my brows. The brush evenly distributed the colour and I was amazed at the difference it made to my brows.  

The gel also contains active ingredients that nourish and thicken your brows with every stroke so I’m hoping with continued use I will see an improvement in them.

RRP £26 available in Espresso, Mocha and Latte

I’m really impressed with these products, I would never have considered switching my make up now I am older, but these products are fantastic and really lift my eyes, they are kind to my sensitive skin and are now an essential part of my make up bag.