hair serum – The Review Studio

I have curly hair which is currently very dry and frizzy and at the minute I am certainly having more bad hair days than good! I was therefore really pleased when a box of Cut By Fred landed on my doorstep and couldn’t wait to see what they would do to my dry mop of hair.

Cut By Fred is a cult haircare brand created by hairstylist Fred Birault and it officially launched in the UK in 2025. Fred’s whole ethos is making haircare feel like it does backstage or in the salon and he wanted his products to be effective, intuitive and a bit joyful and not to include harsh ingredients or overcomplicated formulas. The result is natural, vegan haircare that respects your hair, the planet and those little everyday rituals we all secretly love.

I’ve been using the Vegan Hydration Shampoo, the iconic Vegan Hydration Mask and the Vegan Serum for a couple of weeks now and I have to say I’m really pleased with all the products. The shampoo (RRP £29) is nice and gentle and lathers beautifully, cleansing my hair and scalp and most importantly giving my curls some much needed hydration.

Now let’s talk about the Vegan Hydration Mask (RRP £41) because this is where the magic really happens. My curls are naturally dry, frizzy and a bit dull, so a hydrating mask is non negotiable in my routine. This one is rich, creamy and packed with jojoba oil, coconut oil, sweet almond oil and aloe leaf juice. I applied it to my hair, combed it through and then left it on for the full 15 minutes before scrunching it into my hair to really lock in the moisture. It rinsed out easily leaving my hair tangle free and my curls noticeably softer, shinier and more defined.

Once my hair is dry a drop or two of the Vegan Serum (RRP £32) is all I need to smooth the frizz and add a touch of shine to my curls.

Most of the time I let my hair dry naturally and I have noticed that my hair is less frizzy and I have much better curl definition. When I take the time to dry it with a diffuser, I’ve found that my hair has more bounce and the curls are staying defined for much longer. Thanks to Cut By Fred in just a couple of washes my dry, frizzy locks have been transformed into glossy, defined curls and I am absolutely delighted.

The packaging is simple but stylish, with an elegant glass shampoo bottle and a generously sized mask jar with a wide opening that makes scooping out product easy and mess free. The serum has a pippette dispenser which makes it easy to dispense just the right amount and ther’s no wastage.

If you are looking to up your haircare game and give your curls some proper love, I really recommend giving Cut By Fred a try. I’m looking forward to trying out more of their products as they release more into the UK.

The products are currently available from Oh My Cream

Disclaimer – We received this item free for the purpose of this review/feature but all words and opinions are our own.

The Vegamour GRO+ Advance System is a haircare group of products by Vegamour which promote hair growth in the long term, and give you thicker, more manageable hair. We were sent a set of the GRO+ Balancing Shampoo and Conditioner and the GRO+ Advanced Hair Serum to try out.

When haircare companies send us products to test, it normally takes a few weeks or even months for us to see a difference, but with the GRO+ Advanced System Shampoo and Conditioner, I saw results immediately. I mean, as soon as my hair was dry I noticed that it was fuller and thicker, so there must be some magic here or else it really does work!

The shampoo and conditioner work exactly the same way as any other product, and on their own especially over time they build up the hair to create fuller locks. I’ve used the products in combination 3 times now and not only on the first use but on the subsequent uses I’ve seen how it builds up my hair. Over time it should help with regrowth too. My hair wasn’t heavy though, as if there was a lot of product in it and I had to think back the first time I used GRO+ to make sure I hadn’t used any kind of mousse or finishing creams to give it the fuller look. I hadn’t, but the shampoo and conditioner on their own has give the fuller body that post-drying leave in conditioners or treatments usually do. I noticed that when my hair just had the GRO+ shampoo and conditioner used on it and no other styling products, my hair wasn’t greasy and didn’t get dirty as quickly either so there was no build-up of products to deal with.

With this instant affect in mind, I used the GRO+ Serum to see if that would work. The serum is a really light, almost watery consistency which is easy to apply. You just add drops to your scalp, anywhere your hair might be thinning, and then massage in. It is best applied daily (although I didn’t apply daily to start with) and can be used on wet or dry hair. Over time, the serum encourages hair follicles to grow and created thicker hair. I haven’t been trying it for the recommended 120 days yet but based on the success of the GRO+ Shampoo & Conditioner I’m very hopeful! The serum isn’t sticky at all and it actually conditions the root of the hair too so it gives a bit of nourishment. It’s vegan and has no silicones either so washes out easily.

I’m really impressed with the GRO+ Advanced range that I’ve seen so far, and although it’s pricy, it’s still cheaper than the medicated alternatives and the worry of losing or thinning hair which we know exasperates the problem! Even if your hair isn’t thinning, this is a great preventative measure and everyone loves a fuller look to their hair. I’m going to keep using this for as long as possible to see the results and hopefully completely transform my hair. Even better, it’s made with a vegan formula so anyone can use it.

GRO+ Advanced Balancing Shampoo & Conditioner at £93: https://uk.vegamour.com/products/gro-advanced-balancing-shampoo-conditioner-kit

GRO+ Advanced Hair Serum pack of 3 £198: https://uk.vegamour.com/products/gro-advanced-hair-serum-3-pack

Tag: hair serum

Cut By Fred Hair Products

Vegamour GRO+ Advanced System Haircare