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By Arunjay Katakam
Following Generation X and Millennials, the post-pandemic generation are starting to make their mark in terms of economics and we see in Generation Hope, but Arunjay Katakam how we have got to this point and where it is likely to go.
During the 1980s, the mantra was ‘greed is good’. No way would this saying be accepted in business any longer however the sentiment is still there with an uber-capitalist market out there except now there are 40 plus years of capitalist decisions, recessions and now a pandemic which have changed the face of finance across the world for good. What are the newest generation’s challenges now, and what area they likely to be?
Author Katakam takes us on a little journey through the history of the last century to the point now where as a world, we are under paid and over worked to a degree which we’ve never seen before. Things are looking to change though, as the new workforce, mostly working from home, seek more of a work/life balance but also appreciate working for a business or industry that believes in community and people, and not about just profits. However, undoing all those decades of greed is going to take some time and the book explores how old-school economists are being replaced by Inclusive Economics and how everyone can benefit from it.
Arunjay Katakam’s book is sliced into three parts; 1. The Scale of the Problem, 2. The Shape of Change and 3. The Scope of Impact. Each section has easy to understand chapters, complete with footnotes for anyone who isn’t an economist, and the odd quote or diagram to help explain along the way. Katakam takes the time to look at what the problems are and how they came about and then directs the reader to how things could look in the future, if change might happen.
The book is a modern day look at how we operate finance and economy nowadays, and essentially where it is going wrong. The speed of change which has been instigated by the internet and social media over the last 20 years means that the models that used to be applied are now no longer relevant and change is needed. For anyone interested in economics or studying the subject, Generation Hope adds seasoning to the commentary on wealth today and brings the reader up to date with how those Billionaire made it… and where they are likely to end up.
Further details:
Arunjay Katakam
Insta – @arunjay.katakam
X – @arunjay
#Genhope
From £14.99 at: https://www.waterstones.com/book/generation-hope/arunjay-katakam/9781955671347
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