I have curly hair which is currently very dry and frizzy and at the minute I am certainly having more bad hair days than good! I was therefore really pleased when a box of Cut By Fred landed on my doorstep and couldn’t wait to see what they would do to my dry mop of hair.
Cut By Fred is a cult haircare brand created by hairstylist Fred Birault and it officially launched in the UK in 2025. Fred’s whole ethos is making haircare feel like it does backstage or in the salon and he wanted his products to be effective, intuitive and a bit joyful and not to include harsh ingredients or overcomplicated formulas. The result is natural, vegan haircare that respects your hair, the planet and those little everyday rituals we all secretly love.
I’ve been using the Vegan Hydration Shampoo, the iconic Vegan Hydration Mask and the Vegan Serum for a couple of weeks now and I have to say I’m really pleased with all the products. The shampoo (RRP £29) is nice and gentle and lathers beautifully, cleansing my hair and scalp and most importantly giving my curls some much needed hydration.
Now let’s talk about the Vegan Hydration Mask (RRP £41) because this is where the magic really happens. My curls are naturally dry, frizzy and a bit dull, so a hydrating mask is non negotiable in my routine. This one is rich, creamy and packed with jojoba oil, coconut oil, sweet almond oil and aloe leaf juice. I applied it to my hair, combed it through and then left it on for the full 15 minutes before scrunching it into my hair to really lock in the moisture. It rinsed out easily leaving my hair tangle free and my curls noticeably softer, shinier and more defined.
Once my hair is dry a drop or two of the Vegan Serum (RRP £32) is all I need to smooth the frizz and add a touch of shine to my curls.
Most of the time I let my hair dry naturally and I have noticed that my hair is less frizzy and I have much better curl definition. When I take the time to dry it with a diffuser, I’ve found that my hair has more bounce and the curls are staying defined for much longer. Thanks to Cut By Fred in just a couple of washes my dry, frizzy locks have been transformed into glossy, defined curls and I am absolutely delighted.
The packaging is simple but stylish, with an elegant glass shampoo bottle and a generously sized mask jar with a wide opening that makes scooping out product easy and mess free. The serum has a pippette dispenser which makes it easy to dispense just the right amount and ther’s no wastage.
If you are looking to up your haircare game and give your curls some proper love, I really recommend giving Cut By Fred a try. I’m looking forward to trying out more of their products as they release more into the UK.
The products are currently available from Oh My Cream
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