Disclaimer: We received this box free of charge for the purpose of this review and all thoughts an opinions are our own.
JOMO Club was founded by Richard and Gemma after they grew bored of the limited alcohol-free options found in supermarkets. Wanting something more interesting and better tasting, they left the corporate world behind and created JOMO Club with the aim of making high-quality artisan alcohol-free brands easier to discover. Run as a subscription service, there is the choice of monthly, two monthly or quarterly deliveries which can be paused, skipped or the frequency changed at any time. You’re also not tied into a set period, meaning your subscription can be cancelled at any time.
Each box contains a hand-curated selection of alcohol-free treats designed to introduce members to drinks they’re unlikely to stumble across in the supermarket. The focus is on quality and flavour, with artisan brands that feel and taste completely different to all the supermarket alcohol free drinks available. Each box typically includes one full-sized bottle of an alcohol-free spirit, five or more drinks such as mixers or ready-to-drink cocktails, plus snacks, garnishes and a members’ magazine filled with recipes, serving suggestions and the stories behind the brands.
The boxes are all very well packaged in a sturdy cardboard box an the box I received was the one that was sent out to subscribers in January and included the following products –
• Wilfred’s Aperitivo
• Navas Ginger Beer
• MONTY Lightly Sparkling Elderflower with Lion’s Mane, Reishi and Maitake
• LA Brewery Citrus Kombucha
• MATCH Tonic Water
• Naked Life Ready to Drink Margarita
• Popcorn Shed Chocolate Orange Gourmet Popcorn
• Delicious Pig Snacking Pickles
• The Zest Orange, Cinnamon and Star Anise garnish
The main drink in my box was the full-sized bottle of Wilfred’s Aperitivo. Now this is the sort of drink that tries, quite bravely, to capture that lovely bittersweet magic you normally associate with a proper Italian aperitivo. And it’s fair to say it does a very respectable job indeed, first you taste the sharp bitter orange flavour, then a hint of rhubarb comes through, and there’s a touch of rosemary floating about as well. Right at the end there’s a tiny bit of clove which makes it feel a bit more sophisticated than your average fizzy drink. Splash it over ice, add tonic and a wedge of orange, and suddenly you’ve got something that actually feels like a proper drink rather than just something you’re having because you can’t have the real thing. It’s fresh, a bit sharp, and quite refreshing really. So yes, it turns out you can have something that feels a bit fancy… without ending up with a headache the next morning. Which, if you’ve got work to do the next day, is probably for the best.
The Navas Ginger Beer has a proper ginger kick, warming and slightly spicy rather than overly sweet, which made it ideal with the Wilfred’s Aperitivo. The MATCH Tonic Water is wonderfully crisp and clean and doesn’t try to steal the spotlight but instead lets the flavours of the other drinks shine through, which is exactly what a good tonic should do.
One of the more intriguing discoveries in the box was the MONTY lightly sparkling elderflower drink. Now, I’ll admit that when I saw the ingredient list including Lion’s Mane, Reishi and Maitake mushrooms, I did raise an eyebrow. It sounds slightly like something you’d find in a very enthusiastic health food shop. Not being a fan of mushrooms I was unsure about this one but was actually quite surprised at how nice it tasted, it’s light, floral and delicately sweet with that familiar elderflower freshness and a gentle sparkle.
Another one I really enjoyed was the LA Brewery Citrus Kombucha. Now if you’ve ever had kombucha before you’ll know it’s got a tangy kick to it straight away, and this one’s no different. But the citrus in it really lifts the whole thing. It’s sharp, fresh and properly refreshing, without being overly sweet or heavy like a lot of soft drinks can be. It’s the sort of drink that wakes your taste buds up a bit and actually feels like you’re drinking something interesting rather than just fizzy pop.
Now, I’m quite partial to a Margarita, so when I spotted the Naked Life ready-to-drink Margarita in the box I was pretty pleased about that. And I’ve got to say, it does a surprisingly good job. You get that proper limey sharpness straight away, with a bit of that salty citrus edge you expect from a Margarita. Somehow it manages to taste very close to the real thing, which is quite impressive considering there’s no alcohol in it at all. It’s one of those drinks where you take a sip and think, “Right, yeah… that actually works.”
The snacks were delcious too and the perfect accompaniment to the drinks, the Popcorn Shed chocolate orange popcorn was a real grown up treat – rich, crunchy and indulgent, while the Delicious Pig snacking pickles added a sharp, tangy contrast that paired nicely with the drinks.
There are lots of occasions where alcohol-free drinks just make a lot more sense. Pregnancy, medication, being the one driving everyone home, or simply not fancying a fuzzy head the next morning. For me it’s often a practical thing. I’m usually the one behind the wheel or I know I’ve got an early start the next morning, so having something interesting to pour into a glass makes all the difference. You still get the flavour, the little ritual of mixing a drink, and that feeling that you’re having something a bit celebratory… just without regretting it the next day.
Another bonus is that they’re low in calories too. A quick glance at the labels showed most of the drinks sit at around 60 calories per 250ml, which is quite a bit less than your average glass of wine. So you get all the enjoyment without quite so much of the guilt either.
All in all, JOMO Club is a cracking way to explore the growing world of alcohol-free drinks. It takes the guesswork out of finding the good ones and delivers a box full of interesting things to try – proving you don’t need alcohol to raise a proper toast.
The JOMO box costs £46 for a one off box with discouts of up to 20% available for regular subscriptions. Wine drinkers may prefer the Wine Club box at £43 which contains three bottles of wine along with a tasting card.
The Review Studio 